The First Rule: Do No Harm

Our Statement On Ethics In Nature Photography and Eco Tourism

Ethics: moral principles that govern a person’s behavior or the conduct of an activity.

I believe that today, more than ever, ethical behavior in our outdoor pursuits is incumbent upon each and every one of us, whatever we do in the out-of-doors.  It’s getting crowded out there! Our favorite photography locations (and local parks, beaches, vacation spots, etc) are under more stress than ever before due to overcrowding, habitat destruction, global warming, and so many other factors. 

Our response personally and here at Brian Creek Photography is to hold ourselves and our guests to a higher standard of ethical behavior in the field in order to do no harm to wildlife or their habitat, public parks and reserves, private lands we have been granted permission to visit, and all the other places we visit and work. We are committed to making honest, authentic, photographs and in representing them accurately.


The Land

Whether we are visiting public or private lands we will remember that we are visitors and act accordingly. We strongly believe practicing and modeling appropriate ethical behavior is key to the way we operate as a business and individuals.


Wildlife

The wild creatures we encounter are in their homes going about their business of earning a living and raising children. They are already under considerable stress for the reasons noted above and we don’t want to make things worse.  Before we head out to photograph any animals we will learn as much as we can about our subjects behavior and life histories so we can avoid adding to their stress.


Other People




*This isn’t exhaustive, and it may be amended from time to time.

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